Introducing Mike Mahoney --
User Experience Architect / Information Architect / e-Marketing Professional with expertise in building brand visibility and driving sustained, profitable sales growth.
Since February, 2008, I have been working at InterContinental Hotels Group (IHG) through Synergis on a contract basis as User Experience Lead.
My Current role encompasses:
- Capture business requirements
- Develop user experience flows with alternate flows and error conditions
- Construct functional, data-driven wireframes using iRise
- Incorporate accessibility standards in all designs
- Socialize and document the iRise simulations to gain business approvals
- Polish simulations and guide user testing for design validation
- Provide documentation for IT business analysts to use as foundation for creating functional specifications
- Assist QA in formulation of User Acceptance Test plans
- Participate in UAT, document in Test Director and provide assistance in resolving defects
Previously, I worked for nearly three years at The Home Depot Store Support Center in Atlanta, GA, on in-store customer kiosk and user-centered design after spending a little over a year with Ajilon Consulting at JPMorganChase as a Functional Designer / Information Architect on projects for home equity lending.
A proven record of solid achievement
a history of on-time, on-budget, successful projects --
- Usable, attractive interactive kiosk designs for Home Depot customers to browse home project how-to information, shop online for products not available in the store and apply for instant credit. (~100 deployed units)
- Usability testing and user-centered design reviews with HTML code and CSS deliverables to enhance development projects without impacting deadlines.
- Transformed business requirements into complete functional specifications with full-scale dynamic HTML/JavaScript wireframes, created and executed User Acceptance Testing plans and launched multiple successive generations of home equity online applications.
- Designed, built and operated the IT side of a multiphase national promotional campaign integrating print and TV advertising with a strong "call to action". It attracted 100,000 responses to a promotional web site and an 800-number over a 9 month period.
- Created a geographical customer prospecting system linked to a retailer locator system that maps the location and density (by US ZIP code) of potential customers to assist in market development and resource planning for sales and marketing.
- Monitored the web statistics for impact on web site traffic for promotional campaigns. In the key month of April 2004, traffic for www.corian.com saw a 42% increase in page views over April 2003 and www.zodiaq.com traffic increased 261% !
Now looking for new challenges.
Not just a web dude, but a serious business professional with an MBA and solid skills and track record in user experience, information architecture and e-marketing:
- Deep background in customer experience--
including interactive design, user-centered design, Section 508 compliance and usability testing
- Rapid prototype development in a variety of tools--
including Visio, PhotoShop, HTML/JavaScript, PHP, Axure and iRise
- Project management experience with internal and external vendor resources--
for projects of global scope with translation management including English, French, German, Spanish, Italian, Japanese, Korean and traditional Chinese
- Expertise in integrated marketing communications and promotions--
tying together print, TV, direct mail and the Web for strong call-to-action with on-line and call center response modes
- Writing, editing and design expertise (BA degree in English)--
with scrupulous attention to usability and market focus
- Survey design and response analysis for marketing research--
accomplished in ascertaining customer satisfaction, identifying areas for improvement and helping to target direct mail efforts
- Web design, graphics, layout and photographic skills--
designing and building web sites and scaling, cropping and adjusting color balance on images for the web almost daily since 1994
- Web programming and application development skills with SQL databases--
current skills in HTML, DHTML, XHTML, CSS, JavaScript, Perl, Java, JSP, PHP and MySQL built on a mainframe IT background and formal training in structured development methodologies
- Years of expertise in web statistics analysis and interpretation--
after all, why have a web site if you can't demonstrate its business value?
- Digital video editing/conversion for web distribution--
with greater broadband availability, web-distributed video clips are growing in importance
Does your organization value innovation and creativity? Mike can help harness your web presence to add demonstrable business value.
Contact Mike when you need a marketing professional with a focus on marketing technology!
|
